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The Work: No. 39
This week we look at two very different approaches to launching a spring and summer collection in the retail fashion trade. Marks and Spencer tread the well worn and eminently successful path for them;...
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Talking Points: Experiential Theatre
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for marketing ideas that get people talking. This week he looks at how Ted Baker and PlayStation devised...
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